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Programmatic Marketing Manager KLM

Algemene informatie

Functie gebied

Marketing / PR


Nederland, Amstelveen


wo master


Marketing, Digital communication AFKL




How is the organization around this vacancy structured at KLM?

Within Digital Marketing the E-Acquisition team is responsible for all online, commercial activities to generate sales on The team is organized in different marketing channels all contributing to the same goal of online advertising for KLM, with a strong focus on sales campaigns. The channels of Display & Video advertising are bought via the same technique of programmatic marketing; this vacancy offers a role in the programmatic team.


What will be your role?

As part of the programmatic team you will be responsible for the global programmatic advertising strategy of KLM in more than 65 markets. Programmatic advertising has a unique position in the KLM digital channel mix; it is the only push channel of the E-Acquisition team, meaning that with programmatic advertising the message of both marketing campaigns as well as sales campaigns can be brought to a bigger audience online. As a programmatic marketer it is up to you to send the right message to the right person at the right time (the buying set up). The possibilities of determining the right buying set-up are endless[WR1]  and the programmatic landscape evolves rapidly. A dynamic, digital environment where team effort is key, is what you can expect from this role!


The buying process of programmatic advertising can be applied to different channels such as Display, Video & Audio; your main focus will be the Display channel (banners).

Wat ga je doen?

What makes this role both exciting and challenging at the same time?


Display advertising is managed centrally from our Headquarters in Amstelveen for more than 65 countries worldwide. This means you will sometimes need to make a deep-dive in local market dynamics that belong to your portfolio, but at all times need to be able to translate your findings into action for the global advertising strategy.

If you are eager to find out the impact of your changes, programmatic advertising allows you to validate insights thanks to big data analysis or A/B testing in just a short time frame.

Real-time bidding (RTB) is the core of programmatic advertising and is a rather new principle with big tech giants leading the industry. Hence innovations in the landscape follow up rapidly and opportunities for either incremental or radical innovation are right around the corner!
The core principles of programmatic revolve around the RTB process and are mostly applied to Display & Video advertising, but expectations are that not only radio channels but also other advertising mediums will make use of this RTB process in the future; making the capability of programmatic advertising even more important than it is nowadays.

The chance to join a dynamic team of 22 young E-Acquisition experts in digital marketing! 



Wie zoeken wij?

Who are we looking for?


You have a master degree and are eager to learn. You are a real team player and are able to realize commercial impact. Besides this, you are focused on results and have a strong enthusiasm for continuous innovation. You are analytical and capable to validate insights with big data. Furthermore you are preferably experienced in digital (marketing) and have a digital mindset. You are autonomous to master new digital tools and platforms and are familiar with the terms RTB, CTR & DMP. Finally you have a good sense of humour!




Wat bieden wij?

What do we offer?


  • A challenging job in an international environment
  • Opportunity to work within Digital Marketing at a major airline
  • Good payment conditions and secondary benefits
  • Fulltime position at KLM Headquarters in Amstelveen
  • Large discount off airline tickets
  • Excellent pension plan
  • Travel expense allowance and free use of bus network at Schiphol
  • Many options for personal development
  • Good career opportunities


A salary of €2.885,- gross per month.


Are you ready for take-off?

Are you excited about our company and do you think you are suitable for the position of Programmatic Marketing Manager KLM? Apply now!


Please send your application including your cv and cover letter. The application deadline is the 29th of October 2017.


You will be notified regarding your application within 2 weeks after this deadline. The selection procedure will include selection interviews.







Een assessment maakt geen onderdeel uit van de selectieprocedure.
Een capaciteitentest maakt geen onderdeel uit van de selectieprocedure.



Meer weten?

For more information about this position you can contact:

Willemijn Rijpma, Director E-Acquisition

For more information about the application procedure you can contact:

Anne Visser, Recruiter

Acquisition based on this job opening is not appreciated.



Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.

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